John Mayer Recruited Ed Sheeran to Design a Bold New Watch


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If “Most Influential Modern Watch Collectors” were a category on Family Feud

the two names Steve Harvey would be hollering out at the top of the board are John Mayer and Ed Sheeran

Now, the singer-songwriter pals have combined their horological powers to create a new lemon yellow G-Shock for the watch enthusiast site Hodinkee.

It's Ed's watch and it represents his point of view, his aesthetic, his eye for things,” Mayer told GQ recently

The collaborative G-Shock, a spin on the Casio sub-brand’s flagship 6900 model

takes its design cues from Sheeran’s Subtract album cover: The case, dial, subdials, bezel

bracelet, and pushers are all doused in the LP’s signature yellow, while the bracelet features the cover art’s black watercolor markings

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